Hatch Wells Denti Fresh Meat Flavour Toothpaste is a non-enzyme formula specifically designed to discourage plaque build up and freshens breath in cats and dogs. The toothpaste is easy to use and should be used daily or as required. Simply apply a small amount to your finger and allow your pet to lick it off. After your pet is used to the routine, use a finger brush or toothbrush to clean their teeth. Ingredients include Water, Glycerin, Calcium Carbonate, Dicalcium Phosphate, Sodium Lauryl Sulphate, Colloidal Silica, Liquid Paraffin, Sodium Carboxymethylcellulose, Beef Flavour, Nipastat. When using the tube, avoid excess flexing as this can cause splitting. Squeeze from the base of the tube.